Hot Dog on a Stick approached MGH with the request that we reignite the spark for their quintessential  “California cool” boardwalk food stand.

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We started with the basics. Where did we see their brand going? Who did we want them to be? 

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We wanted to attract 18 to 22-year-olds. Wanna-be influencers. Foodies. Cool kids. The ones who we could count on to snap a picture of the product and let their followers do the leg work. And I had just the vision for how to get

them there. 

 

Fast forward a week or so and I was told the budgets were approved and our vision was going to come to life so long as I could direct it to make it happen. 

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A few things were agreed upon ahead of time. I wanted a mix of trendy instagram filters, some solo product shots, influencers, inspirational quotes and lens flares. 

And blue sky. Lots of blue sky. 

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When it was all said and done. Hot Dog on a Stick’s Instagram following exploded. We succeeded and took their 2k following and turned it into 15K. 

 

 

*Ashley A., an incredible designer, helped me execute absolutely everything. I owe her one.

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