While working at MGH, I had the opportunity to design the social media and digital ad campaigns for Pretzelmaker. While this isn't nearly all of the work that I created for them, it's a few of my favorite pieces and most tie into larger campaigns. 

This pretzel franchise was mostly known as a food court staple, drawing teens in urban areas to stop by when they were hanging out at the mall. Many of the concepts were executed with that in mind. The visuals were design with vibrancy and the music catchy. 

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I enjoyed this brand because I saw myself really grow as a designer. I started on this account when I was young and fresh out of college and it was incredibly satisfying to watch myself expand my skills.